interface & user experience designer
Software that is easy
to use keeps users happy and products relevant
As an user experience designer, I create apps, websites, systems and products that are easy to use, unifying business' and users needs.
I survey users to learn more about them and their perception of a product. I create prototypes to test ideas and interfaces, improving productivity and usability. I study behaviors to develop better solutions constantly, bringing software makers and users closer.
I apply the knowledge gained from this experience to map new product features and to keep the user experience excellent in every touch point.
I graduated in 2010 at Centro Universitário Belas Artes of São Paulo as a Graphic Designer but had been working with interface design since 2005, making websites and icons for small software companies as a freelancer.
During 10 years I developed a carrer as an icon designer, working with software companies from all around the globe, from start-ups to leading tech companies. I've had my work showcased on TUAW, Cult of Mac and The Verge websites, MacWorld magazine, the App Store and others.
From 2012 on I shifted my focus to information architecture, and from 2014 on started working on broader UX design projects.
Currently I am Head of UX Design at Tabmedia, in São Paulo.